The process of gaining customers is complex, needs an understanding of the market, pain points in your target audience, and at least some knowledge of current marketing trends and how to skillfully apply them. One customer visit to your watch repair shop isn't enough-it's harder to make them want to come back.
Now, let's look at ways to help service businesses acquire new clients and retain them.
How to Attract New Clients
There are many ways to market and get new customers. Let's look at the ones that work well for service businesses.Positive Reviews Bring In Customers: Good reviews of your service raise your ranking and build trust with potential new customers.
How to Get a Client to Write a Review:
- A convenient review collection system.
- Provide a ready-to-use review form.
- Encourage the client.
- Reward for a review—this could be a gift or a discount on the next order.
- Always respond to all reviews and focus most on the negative ones.
- SMS.
- Phone call.
- A review section on your website.
- Using social networks—either in posts or direct messages.
- On receipts, invoices, and other payment papers.
- You can even add convenience with a QR code on order packaging. A QR code sticker can go on the glass door of your service, in the workshop, or at the order reception desk—anywhere it is easy to see and scan.
Promotion on Google Maps
Make sure to fully fill out your service profile on Google Maps:
- Include pictures of your building, services, and also your personnel.
- Clearly explain each service, along with the cost.
- Include SEO-optimized descriptions and photos.
- Provide the full address and directions.
- Contact information: phone number, website, messengers, social networks.
Putting a logo on your map will help you get noticed, gain more customers. Good reviews will improve your ranking on Google Maps, meaning more people will be seeing you in the search results.
Marketing Campaigns
The sending of messages to numerous recipients works well in the promotion of service businesses. You can send messages using SMS, messengers, email, or push notifications regarding:- Sales and special offers.
- Changes in business hours.
- Upcoming events.
- Appointment reminders.
- Order status updates.
How to Retain Customers
Automated notifications
Automated notifications enable you to remind customers about their next service through automated messaging. You can also congratulate them on holidays and birthdays, building their trust and loyalty to your business.Upselling Services:
If your workshop sells them a suit jacket, for instance, offer matching trousers at a cheaper price. If you fixed their computer, suggest a cleaning service after a few months. Employees in customer service always wish to offer good service; maybe a cup of coffee while waiting for your laptop check, or nice, different packaging for the client's dress. If there is an issue once the customer returns, remain calm and provide a swift solution to prevent the issue from worsening.Offer Good Deals.
These could be discounts, bonuses, or promo codes. Example: 10% discount on fixing a second watch, or give free diagnostics on a small appliance if one is fixing a refrigerator.Loyalty Cards
Loyalty cards allow customers to contribute to the size of their discount or to earn bonuses in order to help them pay for part of any given service. In such a case, customers will have an incentive to repurchase at a cheaper price, thus motivating customers to be retained.Keeping customers also relies on good communication. You can find out what customers like and dislike, make your service better, improve quality, and stop bad situations from happening. Be honest when you reply to reviews—people can tell if you are not sincere. Make your customer service better so they will want to come back.
If you are having problems getting or keeping clients after just one order, it is time to get professional help. Companies like Starnity can help you find and keep clients, set up ways for feedback, get more positive reviews, and make your business's reputation better.
